Two siblings, living in two cities, had a shared vision to build a brand around two concepts:
Our brand is centered around hoodies that can be worn by everyone, but are not just for anyone. We aim to capture elements of both fast-paced New York City and laid-back Los Angeles in every product, but need you to fill them with your personality to make them your own. As long as you wear the hoodie and not the other way around, you are one of us.
We aim to unify the people wearing our hoods. We are a circle of creatives who have ideas, vision, confidence and a statement to make. Members are encouraged to pursue their passion while being part of something bigger. Together, we are changing the game one hood at a time.
We are the hooded staff.
"Two siblings. Two cities. One hoodie. One brand."